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ESB - The Silent Hero of Black Week

ESB - The Silent Hero of Black Week

01.12.2023

Black Week, and especially its culmination point - Black Friday, is a time of intense online shopping, millions of transactions and an ocean of data circulating between online stores and warehouse, logistics and accounting systems.

ESB RAIL - THE SILENT HERO OF BLACK WEEK

In this shopping whirlwind, there is a silent hero without which the smooth functioning of purchasing processes would be difficult to achieve - we are talking about the ESB data bus.


ESB BUS - FAST, SMOOTH, STABLE

INTENSE ESB, or data bus, is the element that effectively integrates and updates information between the various systems involved in the process: from the customer order to the delivery of the package. It's thanks to the ESB bus that data on inventory, location, billing, or delivery method moves quickly and efficiently, enabling online stores to handle hundreds of thousands of orders without disruption.


BLACK WEEK GIANTS - POPULAR E-COMMERCE STORES

During Black Week, large e-commerce stores are extremely busy. Our customers operating in this industry are just using INTENSE ESB to provide top-level services. With INTENSE ESB, they can process orders quickly, maintain a high level of customer service and successfully scale up their business. The integration bus is becoming an indispensable tool that supports dynamic sales growth during Black Week.


THE PROCESS FROM ORDER TO DELIVERY

How does the ESB bus work in practice? Entering an order from a customer in the POS system is just the beginning. In the second step, the bus effectively communicates with the warehouse system to make sure the goods are available. It then "turns" to the billing system to verify that the purchase has been paid for and that an invoice has been issued. In the next step, it receives information from the WMS system about the package being prepared for shipment and forwards it to the appropriate courier company to finally be notified that the product has been delivered.
As you can see, the ESB bus is the heart of the entire automated purchasing process.

ESB Bus Ecommerce Process


TECHNICAL SUPPORT AND READINESS

During Black Week, when every second is precious, INTENSE ESB operates like a Swiss watch. In case of any problems, consultants are ready to intervene, but thanks to the stability of the bus, no failures occur. The process from order to delivery is seamless, assuring customers of fast and efficient service.


SUMMARY

The ESB bus is not just a technical component of the system infrastructure, but a true Black Week hero. It runs in the background, but without it, the entire online shopping process would be much more complicated, time-consuming and prone to failure.

Large e-commerce stores are just the examples of companies that benefit from INTENSE ESB bus, allowing customers to enjoy their offerings without worrying about delays or errors in order processing.

It's worth noting how important is the role that data bus plays in today's e-commerce world. INTENSE ESB proves it can be a hero at events like Black Week. Transferring information between systems has never been so efficient and stable. ESB integration bus - an invisible but crucial element of today's online commerce.

INTENSE Group team